The speaker reflects on their childhood memories of driving without GPS and discusses the influence of their mother on their mindset of independence. They also discuss the impact of their father's death and how it led to more freedom and less adherence to traditional norms.
We speak with Sheena Iyengar, an expert in the science of choice. Iyengar provides practical steps for generating big ideas by drawing from recent advances in neuro- and cognitive sciences. She upends the myth that only a select few can come up with revolutionary ideas and offers an evidence-backed method for anyone looking to innovate and solve complex problems.