Challenges of Newsletter Signups for Podcast Listeners

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The chapter discusses the challenges of getting podcast listeners to sign up for a newsletter, including the lack of incentive and the difficulty of clicking on links while listening. The speakers explore possible solutions such as offering free guides and using text messages for signups.

We speak with Sheena Iyengar, an expert in the science of choice. Iyengar provides practical steps for generating big ideas by drawing from recent advances in neuro- and cognitive sciences. She upends the myth that only a select few can come up with revolutionary ideas and offers an evidence-backed method for anyone looking to innovate and solve complex problems.

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