Content Is Profit How Micro-Creators & UGC are Transforming the Influencer Marketing Game for Brands with William Gasner
Apr 15, 2025
In this conversation with William Gasner, co-founder of StackInfluence, listeners learn how micro-creators are revolutionizing influencer marketing. William discusses why brands favor smaller creators, emphasizing authenticity over perfection. He shares tips for creators to monetize their influence even with modest followings and explores the changing landscape of content quality. The episode also highlights the importance of testing strategies over seeking perfection, making it a must-listen for both brands and aspiring creators.
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Brands Prefer Smaller Creators
- Brands are increasingly favoring smaller creators with less than 100,000 followers due to their authenticity and trustworthiness.
- Content from these creators often reaches wider audiences beyond their followers through social platform syndication.
Use UGC to Boost Sales
- Use user-generated content (UGC) to reduce ad costs and increase conversion rates effectively.
- Repurpose UGC across channels to maximize brand building and sales impact.
Pay for Results Only
- Pay only for successful influencer posts instead of monthly subscription fees to manage costs effectively.
- Automate influencer campaign management to reduce effort and scaling challenges.
