Karen Salmansohn, a celebrated author and behavioral change expert, dives into the transformative power of confronting mortality. She shares her personal journey following her father's death, leading to a wake-up call to live more intentionally. Listeners can explore a fun exercise on writing their eulogies to clarify their legacies. With a focus on core values—like authenticity and courage—Karen provides practical strategies for turning insights into actionable habits, encouraging a bold pursuit of dreams and a life rich in meaning.
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insights INSIGHT
Mortality As Motivation
Mortality awareness can motivate action by creating urgency instead of morbid fear.
Karen Salmansohn argues that remembering death helps prioritize legacy and meaningful living.
question_answer ANECDOTE
Wake-Up After Her Father's Death
Karen experienced a "near-life experience" after her father's death that woke her from autopilot living.
That event inspired her to stop postponing life and write the book Your To-Die-For Life.
volunteer_activism ADVICE
Write Your Eulogy Today
Write your own eulogy using a fill-in-the-blank template to clarify desired legacy and core values.
Use that clarity to reverse-engineer decisions and daily actions that align with your ends.
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Karen Salmansohn is a celebrated author, behavioral change expert, and founder of NotSalmon.com, with over 2 million books and courses sold and more than 1.5 million followers online. Known for blending psychological research, neuroscience, philosophy, and signature humor, she’s coached millions to ditch “near-life experiences” and start living fully and intentionally. Her new book, Your To-Die-For Life, invites readers to use mortality awareness—not as morbid fear, but as bold motivation to rethink priorities, clarify values, and finally take action on what matters most.
Karen reveals how the death of her father led to a “near-life experience” epiphany—a wake-up call to stop living on autopilot and embrace life with meaning, presence, and urgency.
Why writing your own eulogy (with her playful Mad Libs template) is a powerful, practical exercise for clarifying what you want your legacy to be.
The “alphabet” of regret-proof core values—authentic, brave, curious, discerning, empathic love, fun, and grateful—and how to translate them into identity-based habits to overcome fear and pursue bold goals, including wealth.
Science-backed behavioral strategies for making changes that stick, creating habits tied to core identity, and using cognitive dissonance to motivate positive action.
Karen’s process for focusing on a handful of values that truly matter—reverse-engineered from research on the top regrets of the dying, so listeners can proactively avoid them.
Insightful stories from her bestselling books, her career pivot from advertising and screenwriting, and practical ways to make “someday” goals into today’s actions.
How boldness, intentionality, and self-definition are critical not only for personal happiness, but for building wealth and a life with no major regrets.
Book: Your To-Die-For Life (everywhere books are sold) — plus extras at yourtodieforlife.com
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