Karen Salmansohn is a celebrated author, behavioral change expert, and founder of NotSalmon.com, with over 2 million books and courses sold and more than 1.5 million followers online. Known for blending psychological research, neuroscience, philosophy, and signature humor, she’s coached millions to ditch “near-life experiences” and start living fully and intentionally. Her new book, Your To-Die-For Life, invites readers to use mortality awareness—not as morbid fear, but as bold motivation to rethink priorities, clarify values, and finally take action on what matters most.
-
Karen reveals how the death of her father led to a “near-life experience” epiphany—a wake-up call to stop living on autopilot and embrace life with meaning, presence, and urgency.
-
Why writing your own eulogy (with her playful Mad Libs template) is a powerful, practical exercise for clarifying what you want your legacy to be.
-
The “alphabet” of regret-proof core values—authentic, brave, curious, discerning, empathic love, fun, and grateful—and how to translate them into identity-based habits to overcome fear and pursue bold goals, including wealth.
-
Science-backed behavioral strategies for making changes that stick, creating habits tied to core identity, and using cognitive dissonance to motivate positive action.
-
Karen’s process for focusing on a handful of values that truly matter—reverse-engineered from research on the top regrets of the dying, so listeners can proactively avoid them.
-
Insightful stories from her bestselling books, her career pivot from advertising and screenwriting, and practical ways to make “someday” goals into today’s actions.
-
How boldness, intentionality, and self-definition are critical not only for personal happiness, but for building wealth and a life with no major regrets.
Book: Your To-Die-For Life (everywhere books are sold) — plus extras at yourtodieforlife.com
✖️
✖️
✖️
✖️
🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.
🎁 Get an extended free trial at gohighlevel.com/travis
Learn more about your ad choices. Visit megaphone.fm/adchoices
