Why That Worked #1: Frameworks—The Invisible Structure Behind Every Great Idea

16 snips

Jan 8, 2025

In this enlightening discussion, the hosts reveal how frameworks structure our creative processes and enhance decision-making. They explore their impact on successful brands like TikTok and cultural trends like tattoos. Personal anecdotes illustrate how frameworks serve as mental maps, guiding individuals towards their goals. The conversation emphasizes developing personalized frameworks to boost productivity and streamline efforts. Listeners are invited to engage with new tools for effective messaging and narrative building.

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INSIGHT

Frameworks' Importance

Frameworks are the underlying structure of successful ideas, brands, and strategies.
Understanding frameworks helps you analyze why things work and apply those insights to your own endeavors.

INSIGHT

Frameworks as Mental Maps

Frameworks are mental maps that guide thinking and action, providing clarity and direction.
They simplify complex processes, making progress less chaotic and goals more attainable.

ANECDOTE

Miller's Framework Journey

Donald Miller's work with Accenture, creating a project management framework, led to his development of the StoryBrand framework.
This shift towards frameworks marked a turning point in his career, leading to increased book sales and impact.

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Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.

We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.

Now, enjoy this week’s episode of Why That Worked!

Whether you realize it or not, frameworks structure the world around us. They help us make decisions faster, simplify complex processes, and are the reason so many bestselling books and billion-dollar businesses succeed. Without clear frameworks, progress can feel chaotic and goals seem unattainable. So, why are frameworks so effective, and how can you create one to make life and business simpler?

In this debut episode of Why That Worked, hosts Donald Miller and Kyle Reed dive into the art and science of frameworks. They break down why frameworks are the driving force behind countless world-changing ideas and reveal how thought leaders, entrepreneurs, or anyone aiming for more clarity can leverage them. Listen in and discover how to turn your ideas into actionable frameworks that inspire success.

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. Trusted by thousands of businesses to create clear, effective messaging, it’s your turn to put it to work. Go to StoryBrand.ai to have it write your marketing and messaging assets for you!

Building a StoryBrand 2.0 is Now Available Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience.

This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on Amazon or wherever you buy books!