"The Best Marketing is Polarizing” with Chris Orlob (CEO, pclub.io)

14 snips

Mar 20, 2024

Chris Orlob, CEO of pclub.io and former Head of Product Marketing at Gong, discusses being polarizing in marketing, powerful writing techniques, and taking lessons from radical marketers. Topics include intentional polarization, specific language for compelling writing, and using soap opera email sequences to convert readers into customers.

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Introduction

00:00 • 3min

Mastering Marketing Rules Through Reflection

02:30 • 12min

Embracing Polarization in Marketing

14:40 • 14min

Mastering Copywriting Through Studying Direct Response Marketing

28:48 • 11min

Importance of Specificity and Niche Targeting in Marketing Messages

39:39 • 2min

Effective Niche Domination and Market Expansion Strategy

41:13 • 2min

Building Trust and Engagement Through Storytelling in Marketing

43:02 • 20min

Insights on Effective Marketing Strategies and Growth Opportunities

01:03:11 • 2min

If you don’t know Chris Orlob, you should.

Not only is he one of my first mentors in marketing, he’s the Co-Founder and CEO of pclub.io where he’s trained more than 10,000 SaaS and tech salespeople on SaaS sales calls with the #1 online course platform for B2B sellers. He’s also the former Head of Product Marketing and Head of Customer Sales at Gong, where he helped grow their ARR from $200k to $200M ARR, and garnered a $7.2B valuation in less than six years. And not to mention, he’s a content king in his own right with more than 128k followers on LinkedIn.

In this episode, we’re talking about being polarizing, powerful writing techniques, and taking lessons from some of the most successful, radical marketers out there. Here are a few of my favorite takeaways:

Be intentionally polarizing with your marketing 10% of the time to get (more) attention in your marketing.
To become a stronger writer, be more specific with your language and word choice. That’s how you compel people to act fast.
Use soap opera email sequences to consistently give value while positioning yourself as an authority in your space. Delivering immense value is the best way to convert readers into customers.

Jump into the conversation:

(11:00) Polarity in Marketing

(18:45) B2B Marketing Lacks Conviction

(23:30) 90/10 Tip for Firestarter Content

(24:57) Find Conviction, Authenticity, & Your Brand Voice in 50 Days

(28:07) 3 Ways to Find Your Brand Voice

(36:01) 3 Tips to Level Up Your Marketing Team’s Content

(52:56) Chris’s Best Email Marketing Tactics: the Soap Opera Sequence

Prefer to watch? Head to our YouTube channel here: https://www.youtube.com/@TheReederCo/featured

⬛ Follow Chris on LinkedIn: https://www.linkedin.com/in/chrisorlob/
⬛ Check out [pclub.io](https://pclub.io)

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