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20min chapter
"The Best Marketing is Polarizing” with Chris Orlob (CEO, pclub.io)
Reed Between the Lines
Building Trust and Engagement Through Storytelling in Marketing
The chapter explores the use of storytelling in marketing to build trust and engagement with the audience. It emphasizes the power of sharing personal stories and struggles to increase the perceived value of content and create a connection with readers. The conversation discusses strategies like the 'soap opera email sequence' and emphasizes the importance of providing value and maintaining reader interest through relatable, narrative-driven communication.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode