11min chapter

Reed Between the Lines cover image

"The Best Marketing is Polarizing” with Chris Orlob (CEO, pclub.io)

Reed Between the Lines

CHAPTER

Mastering Copywriting Through Studying Direct Response Marketing

The chapter delves into the speaker's experience studying direct response marketing, learning from experts like Dan Kennedy and Gary Halber. They discuss the impact of exercises like copying successful ads word for word to absorb techniques subconsciously, emphasizing the value of specific messaging in marketing. The conversation highlights the importance of tangibility and specificity in communication to effectively engage potential customers.

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