Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

SEO For Local Vs Digital Experiences -- Ahmad Abusamak // Bank of America

Nov 27, 2023
Ahmad Abusamak, SEO Manager at Bank of America, discusses local vs digital SEO strategies. Traditional banks face competition in Google rankings from aggregator sites. They explore the impact of digital transformation on banks and the importance of SEO. The evolution of local SEO and connectivity between listings and websites is highlighted. They also discuss competing with non-traditional banks and FinTech companies.
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