SEO For Local Vs Digital Experiences -- Ahmad Abusamak // Bank of America
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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The Importance of Local and Digital Experience for Banks
This chapter discusses the impact of digital transformation on bank branches and the strategies financial institutions are adopting to redirect customers from physical to digital channels. It emphasizes the role of SEO, understanding customer behavior, and using metrics to determine whether customers should be directed to the website or physical store.
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