Competing with Non-Traditional Banks and FinTech Companies

Ahmad Abusamak, SEO Manager at Bank of America, delves into local versus digital SEO strategies and the importance of AI SERP authority. Over the past five years, banks have undergone digital transformation, striving to redirect traffic from physical branches to digital platforms. However, traditional banks face fierce competition in Google rankings from less regulated financial aggregator sites. Today, Ahmad discusses SEO for local versus digital experiences. Show Notes

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• Ahmad Abusamak: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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