165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

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May 13, 2025

Steven Rofrano, founder of Ancient Crunch (Masa Chips), is on a mission to revolutionize snacking with healthier alternatives. He dives into the dangers of seed oils, illustrating their negative effects on health when combined with alcohol. Rofrano discusses the importance of nutrient density and how it affects satiety, encouraging listeners to rethink their snack choices. He highlights the unique benefits of masa chips made with grass-fed beef tallow, calling attention to the need for transparency and quality in food production.

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ANECDOTE

Backyard Chip Prototype Success

Steven created the first prototype of healthy tallow fried chips in his parents' backyard using a turkey fryer.
His family, initially uninterested in health foods, loved the chips, validating their flavor and health potential.

INSIGHT

Seed Oil History and Impact

Seed oils are a 20th century invention largely introduced due to industrial waste repurposing.
Humans are not evolved to consume seed oils, which now comprise about 25-30% of American calories, far exceeding healthy limits.

INSIGHT

Seed Oils' Chronic Toxicity

Seed oils cause chronic illness through cumulative toxin overload rather than immediate sickness.
Their processing shares liver enzymes with alcohol, cumulatively burdening detoxification pathways.

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