The Futur with Chris Do The Creator's Guide to Authentic Storytelling w/ David J. Ebner | Ep 387
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Oct 9, 2025 David J. Ebner, founder of Content Workshop and a brand storytelling expert, joins Chris Do to explore the transformative power of storytelling in branding. They discuss how classic techniques like structure and character development create memorable content. David emphasizes the importance of authenticity, advocating for value-first storytelling that prioritizes audience connection. They also analyze the challenges presented by AI in content creation and the need for human-driven narratives that genuinely resonate with audiences.
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From Grad School To Brand Storytelling
- David J. Ebner studied creative writing and fine arts and turned those arts skills into a commercial brand storytelling agency.
- He and his team teach artists to apply classical storytelling techniques to brand work through Content Workshop.
Show, Don't Tell Anchors Emotion
- Show, don't tell is the core storytelling technique that keeps audiences emotionally engaged.
- Character develops through movement, emotional reactions, and narrative arc rather than facts alone.
Structure Short Reels Like A Mini-Story
- For short reels pitch a clear idea, show connected supporting points, and circle back to the idea at the end.
- Keep every point tied to the central idea to lodge the story in the viewer's memory.