The Futur with Chris Do The Creator's Guide to Authentic Storytelling w/ David J. Ebner | Ep 387
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Oct 9, 2025 David J. Ebner, founder of Content Workshop and a brand storytelling expert, joins Chris Do to explore the transformative power of storytelling in branding. They discuss how classic techniques like structure and character development create memorable content. David emphasizes the importance of authenticity, advocating for value-first storytelling that prioritizes audience connection. They also analyze the challenges presented by AI in content creation and the need for human-driven narratives that genuinely resonate with audiences.
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Brand Lives In Hearts, Not Just Assets
- Brand equals the feelings held in individual audience members' hearts and minds.
- Logos and visual identity only reinforce the emotional feeling the brand evokes.
Make Authenticity And Value Nonnegotiable
- Be authentic: match who you are and what you want to be to what you produce.
- Give more value than you take and ensure your content's promise matches its delivery.
Avoid Committee-Safe Messaging
- Avoid committee-watered, bland messaging that offends nobody and evokes no feeling.
- Be succinct, specific, and brave enough to take a clear stance that aligns with your values.