Chris Do talks with David J. Ebner, founder of Content Workshop, about how classic storytelling techniques can transform brand messaging. They unpack how structure, character, and emotion create content people remember—and why “show, don’t tell” still wins in modern marketing.
David shares how to keep brand stories authentic, give more value than you take, and stay true to your core idea. They also dive into how AI is flooding the content space, and why human, values-driven storytelling will always stand out.
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Timestamps
(00:00) Intro
(02:36) Story structure in marketing
(09:34) Short-form storytelling tips
(13:34) Building character and change
(16:36) Brand content framework
(18:03) Value-first storytelling
(21:41) Authentic voice over fear
(33:17) Core values in content
(39:19) AI and human creativity
(49:09) Closing thoughts and takeaways
Check out today’s guest, David J. Ebner:
LinkedIn: https://www.linkedin.com/in/davidjebner
Website: https://contentworkshop.com/
Check out The Futur:
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Check out Chris Do:
Website: https://zaap.bio/thechrisdo
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