David J. Ebner

David J. Ebner, founder of Content Workshop and a brand storytelling expert, joins Chris Do to explore the transformative power of storytelling in branding. They discuss how classic techniques like structure and character development create memorable content. David emphasizes the importance of authenticity, advocating for value-first storytelling that prioritizes audience connection. They also analyze the challenges presented by AI in content creation and the need for human-driven narratives that genuinely resonate with audiences.