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The IABC EMENA Podcast
The Internal Communication Book Club with Rachel Miller, Monique Zytnik and Gary Hernandez
Jun 8, 2024
Authors Rachel Miller and Monique Zytnik discuss their books on Internal Communications, emphasizing the shift towards strategic approaches, immersive strategies, understanding business, overcoming challenges, and shaping the future of communication.
37:08
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Quick takeaways
- Internal communicators need to operate strategically post-pandemic, emphasizing planning over reactivity.
- Technological advancements challenge communicators to empower staff for effective communication.
Deep dives
Internal Communication Landscape Evolution Over the Past Five Years
Over the past five years, the internal communication landscape has transformed significantly, especially due to the COVID-19 pandemic. This period highlighted the critical role of internal communicators in fostering credible and reliable information flow within organizations. While the pandemic brought increased attention to internal communication's benefits, it also intensified pressures for communicators to operate strategically rather than reactively. Teams are still adjusting post-pandemic to return to strategic planning after navigating through turbulent times.
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Discover
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