The IABC EMENA Podcast The Internal Communication Book Club with Rachel Miller, Monique Zytnik and Gary Hernandez
Jun 8, 2024
Authors Rachel Miller and Monique Zytnik discuss their books on Internal Communications, emphasizing the shift towards strategic approaches, immersive strategies, understanding business, overcoming challenges, and shaping the future of communication.
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The Pressure on Internal Comms
- Internal communicators are under increasing pressure to do more with less.
- The COVID-19 pandemic highlighted their role but also intensified workloads, making strategic planning difficult.
The Importance of Strategy
- Develop an internal communication strategy to guide your work and prioritize effectively.
- A strategy helps you say no to the wrong things and articulate what's important.
Strategy: A Dirty Word?
- Strategy is often misunderstood and seen as unnecessary in internal communication.
- It's important to demystify strategy and show its value in promoting proactive, planned communication.