5min chapter

The IABC EMENA Podcast cover image

The Internal Communication Book Club with Rachel Miller, Monique Zytnik and Gary Hernandez

The IABC EMENA Podcast

CHAPTER

Importance of Understanding Communication and Business for Internal Communicators

This chapter emphasizes the crucial role of internal communicators in understanding the business landscape they operate in, translating communication theory into practical strategies, and becoming trusted advisors to leaders by integrating business acumen with communication expertise.

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