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13min chapter
The Internal Communication Book Club with Rachel Miller, Monique Zytnik and Gary Hernandez
The IABC EMENA Podcast
Overcoming Challenges and Shaping the Future of Internal Communication
This chapter delves into the hurdles encountered by internal communicators when addressing systemic issues solely through communication and stresses the importance of being strategic advisors who challenge unrealistic expectations in senior management. It also explores the evolving landscape of internal communication due to technological advancements, emphasizing the need to upskill professionals and shape communication practices ethically for a brighter future.
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