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AdExchanger
Exposing Ad Tech’s Dirty Laundry
Aug 22, 2023
Nandini Jammi exposes how money flows through ad tech's twisted pipes, aiming to defund disinformation online. The podcast discusses the importance of correct pronunciation in ad tech, the lack of transparency in the industry, the varying responses from companies, the distinction between adjacency and funding in brand safety, the complexity of transparency in ad tech, and the lack of visibility and control in CTV advertising.
51:17
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Quick takeaways
- Ad tech industry needs transparency and accountability to combat hate and disinformation.
- Advertisers should prioritize brand safety and demand control over ad placement in CTV.
Deep dives
Check My Ads: Exposing Ad-Funded Disinformation
Nandani Jami, co-founder of Check My Ads, discusses their work as the ad tech industry's first watchdog. Check My Ads advises Fortune 500 brands and exposes the involvement of ad tech CEOs in funding hate and disinformation. Nandani emphasizes the importance of transparency and accountability in the advertising industry, calling out bad behavior and naming names. She highlights a recent investigation into the ad network Publier, which is monetizing the Donald subreddit. Nandani urges marketers to relearn the concept of brand stewardship and take control of where their ads appear.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode