6min chapter

AdExchanger cover image

Exposing Ad Tech’s Dirty Laundry

AdExchanger

CHAPTER

Brand Safety in Advertising: Adjacency vs Funding

This chapter delves into the concept of brand safety in advertising, emphasizing the distinction between adjacency and funding. The speakers discuss the importance of understanding how advertisers' financial support directly contributes to the survival of organizations promoting toxic or misinformation content.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode