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6min chapter
Exposing Ad Tech’s Dirty Laundry
AdExchanger
The Need for Access to Log Level Data and the Complexity of Transparency in Ad Tech
This chapter discusses the significance of obtaining log level data in programmatic advertising, referencing the ANA's programmatic transparency report. It also raises concerns about the trustworthiness of log level data and emphasizes the need for advertisers to be responsible and regain control of their ads.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode