Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast #200 How E-Commerce is Transforming the Trades and Home Services Industry
May 22, 2025
Jesse Reyes from Wilson Companies joins to discuss the exciting intersection of e-commerce and the trades. They explore selling big-ticket items like HVAC systems online and share lessons learned from setting up e-commerce platforms. Insights include the impact of AI on customer engagement, the importance of transparent pricing, and the effectiveness of late-night buying behaviors. The conversation dives into advertising strategies, lead generation techniques, and how to optimize the online sales journey in the home services industry.
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Transcript
Episode notes
Quiz-Style E-Commerce for Trades
- Contractor Commerce enables a quiz-based e-commerce approach for big-ticket trades items.
- This quiz collects customer info and offers options based on preset logic for instant estimates.
Promote and Test Online Estimates
- Actively promote your online estimate feature through ads and media channels.
- Testing traffic sources helps understand customer urgency and refine messaging.
Customer Urgency Shapes Behavior
- PPC traffic usually targets people with urgent service needs, less time for shopping around.
- Customers shopping via quizzes often research during off-hours like evenings and weekends.