Jesse Reyes

Jesse Reyes from Wilson Companies joins to discuss the exciting intersection of e-commerce and the trades. They explore selling big-ticket items like HVAC systems online and share lessons learned from setting up e-commerce platforms. Insights include the impact of AI on customer engagement, the importance of transparent pricing, and the effectiveness of late-night buying behaviors. The conversation dives into advertising strategies, lead generation techniques, and how to optimize the online sales journey in the home services industry.