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The Economy: 11. Pricing and Discounting

Jan 30, 2023
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INSIGHT

Pricing Basics

  • Businesses set prices to cover costs and make a profit.
  • They adjust prices based on demand and competition.
INSIGHT

Retailer's Pricing Power

  • Retailers, not manufacturers, typically control final prices.
  • Manufacturers might offer different prices depending on the buyer (e.g., wholesale vs. retail).
ANECDOTE

Pick-n-Mix Price Surge

  • A bag of Woolworths pick-n-mix sold for £14,500 in 2009.
  • Its high price reflected scarcity and nostalgia.
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