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The Economy: 11. Pricing and Discounting

Understand

CHAPTER

The Benefits of Buying in Bulk

In 1844, in Rockdale, a northern town full of cotton mills. A group of weavers hatched a plan to bulk buy their everyday necessities. By buying in large rather than small quantities, and by going direct to producers, they were able to source their groceries at knockdown prices. To the point that in 1863 they decided to join together, they formed the Cooperative Wholesale Society, and later became known as the Co-op.

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