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The Economy: 11. Pricing and Discounting

Understand

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Are You Willing to Pay a Lot More?

When there's lots of demand for something, businesses can charge a lot more. And when there are few alternatives available, they can also charge much more. A really good example of this is a pick and mix bag which was sold by store manager who used to work in Woolworths. It was actually the last Woolworths pick andmix bag to ever be sold. In that same year, this bag of pick and mix sold for £14,500. Yes, a ridiculous price to pay. That's going to make me feel better about next time I go to the cinema and buy a bag of sweets there.

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