

Taylor Holiday Interrogates My Bad Business Decisions
Aug 14, 2024
Taylor Holiday, a business expert specializing in incrementality and advertising strategies, joins Andrew, a dynamic business owner. They dive into Andrew's questionable business decisions and why Taylor is fervently discussing incrementality. The duo tackles the tricky balance of ad creative spending, explores the emotional challenges of decision-making, and looks at unique ways to secure financial futures for their children. They even compare movie experiences, shedding light on their engaging and humorous friendship amidst serious business talk.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Intro
00:00 • 2min
A Casual Conversation on Life and Business Insights
01:31 • 2min
Exploring Agency Growth and Personal Challenges
03:31 • 2min
Navigating Agency Growth and Decision-Making
05:30 • 11min
Maximizing Advertising Efficiency and E-Commerce Growth Strategies
16:26 • 4min
Navigating Creative Production and Advertising Economics
20:50 • 8min
Balancing AI and Human Creativity in Marketing
28:31 • 15min
Understanding Incrementality in Advertising
43:52 • 18min
Exploring Marketing Incrementality and Strategic Staffing Solutions
01:01:42 • 2min
The Shift in Business Dynamics: International Labor vs. Domestic Agencies
01:03:22 • 2min
Macroeconomic Shifts and the Future of US Labor Markets
01:04:58 • 2min
Unlocking Global Talent Opportunities
01:06:41 • 3min
Exploring Globalization and Outsourcing Dynamics
01:09:44 • 4min
Revolutionizing Player Training Through Data
01:13:39 • 11min
Mastering Skills and Mindful Engagement
01:24:43 • 19min
Navigating Estate Planning and Financial Literacy
01:43:29 • 13min