AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
18min chapter
Taylor Holiday Interrogates My Bad Business Decisions
The Andrew Faris Podcast
Understanding Incrementality in Advertising
This chapter explores the critical role of incrementality in advertising strategies, emphasizing its impact on measuring the effectiveness of various channels. The discussion covers the complexities of attribution versus incrementality, highlighting how understanding these concepts can improve advertising performance. By analyzing different platforms and methodologies, the chapter reveals insights into optimizing ad spend and accurately assessing the true value of advertising efforts.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode