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Navigating Agency Growth and Decision-Making
This chapter explores the critical role of problem selection in the success of agency growth and the importance of making thoughtful decisions about client acceptance and service quality. The speakers discuss the emotional challenges of business decisions, including hiring and layoffs, and reflect on their journey from consultancy to boutique agency. Additionally, they delve into the significance of content creation as a tool for both personal and professional growth, weighing its financial implications against traditional service-based models.