Chicago Booth Review Podcast How to craft a winning startup pitch
Dec 11, 2024
James Janiger, Managing Partner at Growth Innovation Strategy Group and former journalist, shares his insights on crafting a winning startup pitch. He emphasizes the vital role of storytelling in engaging investors and effectively presenting complex information. Janiger highlights how to center the narrative on consumer problems and balance emotional appeals with strategic data. He offers tips on tailoring pitches to the audience while avoiding common pitfalls, ensuring that entrepreneurs come across as relatable and trustworthy.
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Storytelling for Startups
- Use storytelling to quickly convey information and improve retention.
- It’s especially effective for complex or unfamiliar topics.
Data's Role in Storytelling
- Data is crucial for convincing people, especially in storytelling.
- Effective stories combine data with an actor, an expert, and the impact of the solution.
Customer-Centric Storytelling
- Focus on the customer as the hero, not the founder.
- Frame the founder as a supporting character who helps the customer solve their problem.