How to craft a winning startup pitch
Chicago Booth Review Podcast
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The Art of Storytelling in Startups
This chapter emphasizes the critical role of storytelling in effectively conveying complex information to diverse audiences, especially in startup pitches. It discusses the balance between narrative and data, highlighting the need for a compelling story that centers on consumer problems rather than the founder’s personal journey. The speakers outline key storytelling elements and strategies to engage investors by framing the narrative to showcase the customer as the hero.
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