The Power of Storytelling in Startups

Crafting an effective startup pitch is hard. Entrepreneurs have a short amount of time to convey the problem they’re trying to solve, establish the size of the market, cover their business plan, establish their credentials, and come across as likeable and easy to work with. We get advice from Chicago Booth’s James Janega, a former journalist who now works as a Managing Partner at Growth Innovation Strategy Group and teaches storytelling to MBA students and executives at Booth.