Tropical MBA: Entrepreneurship & Founder Lifestyle

#769 - $100K MRR in 12 Months… Can They Do It?

Aug 22, 2024
Two ambitious co-founders aim to boost their monthly recurring revenue from $30,000 to $100,000 in just a year. They share innovative strategies like repackaging products for premium pricing and refining their sales calls. The importance of understanding customer needs and optimizing business models is emphasized, along with the emotional ups and downs of entrepreneurship. With a focus on effective marketing and collaboration, they plan to harness their resources for growth in the immersive media education sector.
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INSIGHT

Plan Mindset Over Project Sprawl

  • Plan mindset beats project sprawl when scaling a business.
  • Plans must be measurable, data-informed, and capitalized to work.
ANECDOTE

Founders Built A Remote Immersive School

  • Elburz and Colin built Interactive & Immersive HQ while traveling and remote working.
  • They positioned it as the first dedicated school for immersive media professionals.
INSIGHT

Current Metrics And Ambitious Goal

  • The company runs at $30K MRR with ~50% gross margin.
  • Their goal is a rapid ramp to $100K MRR within 12 months.
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