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Swisspreneur Show
EP #471 - Harnessing Human Motion Analysis to Create a Digital Personal Coach
Jan 29, 2025
Joel Roos and Ben Simon, co-founders of VAY, share insights on pioneering motion tracking technology that revolutionizes digital fitness coaching. They discuss their thrilling journey from a startup in Zurich to being acquired by Bowflex, delving into the challenges of share distribution and the pivot to a B2B model in healthcare. The duo emphasizes teamwork and mentorship, navigating the emotional highs and lows of the acquisition process, and how strategic partnerships facilitated their impressive growth in the competitive fitness tech landscape.
01:25:54
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Quick takeaways
- Joel and Ben's diverse backgrounds enabled them to innovate in motion tracking technology, enhancing fitness and rehabilitation experiences.
- The evolution of VAY's focus from B2C to B2B showcased their adaptability and the importance of understanding market demands.
Deep dives
Inception of VAY and Founders' Meeting
The co-founders of VAY, Joel and Ben, met in Zurich while living in the same apartment building, united by their differing professional backgrounds. Joel, a former professional volleyball player passionate about fitness, was looking to start a project that could help others improve their workout techniques. Ben, feeling unfulfilled in his corporate tax job, saw an opportunity after a light-hearted conversation with Joel about joining him in a new venture. Their personal connection turned into a professional partnership that laid the foundation for developing advanced motion tracking technology aimed at fitness and physical therapy.
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