

Swisspreneur Show
Swisspreneur
The Swisspreneur Show is a podcast series of in-depth, candid conversations with some of Switzerland’s most successful founders, business leaders and innovators. By getting to the heart of these leaders’ stories - their successes, their failures, their must-have advice and greatest regrets - we hope to both inspire and guide the next generation of Swiss entrepreneurs. Each episode deconstructs and showcases one person’s personal and professional background and provides advice and recommendations for existing and aspiring entrepreneurs in Switzerland.
Episodes
Mentioned books

Jul 23, 2025 • 1h 3min
EP #509 - Stefan Kirchhofer: How to Find the Best Lawyer For Your Startup
Stefan Kirchhofer, Founding Partner of ADROIT Attorneys and owner of Hooters in Switzerland, shares valuable insights on the intersection of law and entrepreneurship. He discusses the critical role lawyers play in assessing risks and navigating legal complexities for startups. The conversation highlights the importance of clear contracts, equity distribution, and the emotional challenges founders face when allocating shares. Kirchhofer also emphasizes the need for careful documentation to protect against personal liabilities and stresses the advantages of resolving disputes through settlement rather than litigation.

6 snips
Jul 16, 2025 • 17min
EP #508 - Victoria Ransom: Building a Startup Culture That Lasts
Victoria Ransom, co-founder of Wildfire and Prisma, shares her insights on building a lasting startup culture. She emphasizes the careful hiring of the first 15-25 employees to set a strong foundation. Ransom discusses the importance of company culture over mere ideas and how incentives should enhance, not replace, culture. She draws comparisons between Swiss and American entrepreneurial approaches, encouraging Swiss founders to embrace ambition and avoid excessive humility. Her experiences underline the strategic significance of values in successful startups.

11 snips
Jul 13, 2025 • 1h
EP #507 - Laurent Frésard: Should Swiss VCs Raise Money from Pension Funds?
Laurent Frésard, a finance professor and pension fund board member, discusses the controversial idea of Swiss pension funds investing in venture capital. He explains why current investments are mainly in traditional assets and the barriers to VC engagement. Laurent advocates for a balanced approach to investing in Swiss startups, emphasizing the need for neutral, market-driven decisions. He also highlights the role of initiatives like Deep Tech Nation in bridging the gap between investors and innovative talent, while questioning public involvement in pension fund investments.

8 snips
Jul 9, 2025 • 48min
EP #506 - David Haber: Why Fortune 500 Companies Are Partnering Up with Lakera AI
David Haber, co-founder and CEO of Lakera AI and a graduate of Imperial College London, dives into the rapid evolution of generative AI and its security implications for Fortune 500 companies. He discusses the alarming ease of hacking software and the innovative Gandalf platform for AI education. The conversation also contrasts the entrepreneurial climates of Silicon Valley and Switzerland, highlighting cultural differences in risk-taking. David shares his transformative journey in tech and the strategic expansion of Lakera from Zurich to San Francisco.

Jul 2, 2025 • 44min
EP #505 - Wiktor Bourée & Charlotte Ducrot: The Pivot that Makes or Breaks Your Startup
Wiktor Bourée, co-founder and CEO of Technis, and Charlotte Ducrot, Head of Scaleups & Growth at Innovaud, dive into the crucial topic of pivoting in startups. They share Technis's fascinating journey from analyzing sports surfaces to providing innovative smart flooring solutions. The pair discuss the challenges of team alignment during pivots, common mistakes startups make, and the emotional toll of adapting to market demands. Their insights shed light on the importance of communication and community support in successfully navigating these transformative processes.

7 snips
Jun 25, 2025 • 25min
EP #504 - Führen wie ein Löwe, mit Carsten Maschmeyer
Carsten Maschmeyer, an experienced investor and entrepreneur known from Die Höhle der Löwen, shares valuable insights on leading startups. He emphasizes the importance of empathy and trust in leadership, likening effective leaders to lions. The conversation dives into the pivotal role of sales, outlining strategies for success while navigating lengthy sales cycles. Carsten also contrasts the startup ecosystems of the USA and Europe, highlighting cultural differences and market opportunities. His practical advice inspires both aspiring founders and seasoned executives.

8 snips
Jun 22, 2025 • 45min
EP #503 - Roland Siegwart: Why ETH Keeps Churning Out Killer Startups
Roland Siegwart, a professor of Autonomous Systems at ETH Zurich and board member of several tech companies, shares insights on the thriving startup culture at ETH. He discusses the importance of marrying academic rigor with startup agility, especially in robotics. Siegwart highlights how ETH attracts talent and funding while guiding innovators from research to commercialization. The conversation also touches on the significance of collaboration between startups and corporates, and the role of networking in driving entrepreneurial success within Switzerland.

Jun 18, 2025 • 1h 4min
EP #502 - Julian Liniger: How Relai Became One of the Fastest Growing Startups in Europe
Timestamps:13:03 - How much equity did Relai give away?31:00 - How to delegate as a CEO39:13 - Why product roadmaps change 47:10 - Why Julian is cautious to expand his teamThis episode was co-produced with SEF.Growth, the Swiss Economic Forum's Growth initiative to support Swiss startups and SMEs with growth plans free of charge.This episode was sponsored by Relai. Get started with Bitcoin by downloading the Relai app today, and profit from 10% less fees by entering code SWISSPRENEUR at checkout.(Disclaimer: Relai services are exclusively recommended for Swiss and Italian residents.)About Julian Liniger:Julian Liniger is the co-founder and CEO of Relai, the world's easiest Bitcoin investing app. He holds an MA in Business Administration from the University of Bern and worked as a junior consultant before starting Relai in 2019.In his chat with Merle, Julian discussed how Bitcoin serves as a transformative savings technology, and explained Relai’s mission to make it more accessible. He opened up about the challenges of fundraising, including equity negotiations, finding the right investors, and setting valuations based on revenue multiples.Julian emphasized the importance of building a scalable organization: knowing when to delegate, maintaining operational efficiency, and fostering strong remote team dynamics through regular summits and selective hiring. He also touched on Relai’s global expansion strategy, starting from Switzerland, and on the hurdles of product development as the company grows.Looking ahead, Julian highlighted Bitcoin education as key to adoption, the impact of regulations on marketing, and Relai’s plans to expand its product offerings. For founders and Bitcoin enthusiasts, this episode offers valuable lessons on startup growth, leadership, and the future of Bitcoin-powered businesses.The cover portrait was edited by www.smartportrait.io.Don’t forget to give us a follow on Twitter, Instagram, Facebook and Linkedin, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.

Jun 15, 2025 • 1h 8min
EP #501 - Maria de Bettencourt Tavares: Why Supermarket Pet Food is Poisoning Your Pets
Timestamps:9:33 - Leaving a corporate and starting your own company18:00 - Why pet food is terrible29:08 - Why there’s a market for Loonawell33:32 - Pet food made by an executive chef?36:14 - Why established pet food companies can’t compete with LoonawellResources Mentioned:Silence: the Power of Quiet in a World Full of Noise, by Thich Nhat HahnAbout Maria de Bettencourt Tavares:Maria de Bettencourt Tavares is the founder and CEO of Loonawell, a startup creating human-grade healthy food for dogs. She holds a PhD in Biomedical Sciences from Lisbon Medical School and an MBA from Escuela de Negocios de la Cámara de Comercio de Sevilla. She worked for FISEVI, DSM Nutritional Products and Givaudan before starting Loonawell in 2020.Maria was driven to start a pet food brand by the harrowing statistics that she discovered: according to peer-reviewed research, 25% of dogs will die of cancer, and 50% of dogs past the age of 10 will die of cancer as well. This is mostly due to the extremely poor nutrition they receive. Most pet food that can be found in supermarkets consists of one main ingredient: “meat meal” or “fish meal”. Meat meal is the legal term used to name all the derivatives of meat processing, i.e., whatever is left after the human-grade cuts have been extracted. This can be bones, hooves, or hair. 80% of pet owners buy pet food based on how it smells (for them, not the pet), which is why pet food companies add all sorts of artificial aromas. The pets, unfortunately, are unable to complain, and so eat themselves to an early death. Loonawell, on the contrary, uses only organic, natural ingredients, with no added preservatives, to develop chef- and vet-approved recipes that will give pets a long and healthy life. Although their products are fit for human consumption, they are legally prevented from advertising them as such. Loonawell is the first and only pet food in the world to be certified with the Swiss Vitamin Institute Label. The cover portrait was edited by www.smartportrait.io.Don’t forget to give us a follow on Twitter, Instagram, Facebook and Linkedin, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.

Jun 11, 2025 • 45min
EP #500 - How Swisspreneur Became Switzerland’s #1 Business Podcast
Timestamps:11:04 - How the Swisspreneur team grew14:16 - Why most people at Swisspreneur are volunteers25:00 - How the syndicate got hundreds of signups after a few weeks30:42 - Why does Swisspreneur produce free masterclasses?39:43 - How Swisspreneur wrote a bookThis episode was sponsored by Google Cloud. Join their Founder's Story event on June 24th to hear directly from blockchain startup founders about their journeys of innovation, disruption, and resilience, and discover how they are redefining industries with decentralized technology.Get started with Bitcoin by downloading the Relai app today. Click here to profit from 10% less fees by entering code SWISSPRENEUR at checkout.(Disclaimer: Relai services are exclusively recommended for Swiss and Italian residents.)Resources Mentioned:Notion CalendarSuperhuman EmailAbout Silvan Krähenbühl:Silvan Krähenbühl is the host and managing director of Swisspreneur and the founder and CEO of DELOS Analytica, a B2B SaaS company transforming how businesses manage their relevant issues and navigate complex political landscapes. He previously co-founded and sold Gymhopper, and was the CEO of Rentouch, which he later also sold. He holds a BA in Business Administration from the University of St Gallen.On our 500th episode, hosts Silvan and Merle looked back on 9 years of Swisspreneur history. They started off by recalling the founding of Swisspreneur by serial entrepreneurs Alain Chuard and Christian Hirsig in 2016: after selling his company, Wildfire, to Google, Alain felt the need to give back to the Swiss startup ecosystem and encourage Swiss people to pursue entrepreneurial careers, so together with Chris he conducted a series of video interviews with some of the major Swiss startup founders at the time — and so Swisspreneur was born!In 2018, Christian asked Silvan to replace him as the host of Swisspreneur. Though he was initially daunted by the task, Silvan said yes, and together with Alain decided to switch the podcast to audio-only format, to make the best out of the budget available. From there the core team was formed organically: Dominique, our head of community, had already worked for Swisspreneur even before Silvan; Lars, head of marketing, was Silvan’s roommate at the time; and Cecília and Björn had previously worked with Silvan at Gymhopper. In 2018 was also the year when Silvan organized the first founders dinner. He noticed that the ecosystem was growing, but that people rarely spoke to each other, except at events — so he decided to invite roughly 15 startup founders to host a small dinner, and the evening was so successful that the guests asked him when the next dinner would take place. Swisspreneur has since hosted countless of these dinners, and nowadays hosts 3 additional Scaleup Events per year: the Scaleup Slopes, in Laax, the Scaleup Cruise in Lausanne, and the Scaleup Cruise in Zurich. Swisspreneur also has a slack community of founders and investors with over 700 members. In 2021, on a sunny rooftop in Lisbon, the team first discussed the idea of a Swisspreneur syndicate. The project was immediately successful, and nowadays the syndicate team has 5 members, its portfolio counts almost 40 investments, and its investor base is one of the largest in Switzerland. It relies on Leva as a trusted partner. Last but not least: Swisspreneur published a book in 2025! "Swiss Startups" is a compact view of some of the most amazing startup journeys in Switzerland, from scrappy beginnings to world domination. It was written by Silvan and our content creator Helena.As for the future, we have many ideas jumping around in our heads. Let’s see which ones become reality…The cover portrait was edited by www.smartportrait.io.