Joel Roos

Joel Roos and Ben Simon, co-founders of VAY, share insights on pioneering motion tracking technology that revolutionizes digital fitness coaching. They discuss their thrilling journey from a startup in Zurich to being acquired by Bowflex, delving into the challenges of share distribution and the pivot to a B2B model in healthcare. The duo emphasizes teamwork and mentorship, navigating the emotional highs and lows of the acquisition process, and how strategic partnerships facilitated their impressive growth in the competitive fitness tech landscape.