On with Kara Swisher Why Tubi CEO Anjali Sud Says Free Is the Future of Streaming
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Dec 7, 2024 
Anjali Sud, CEO of Tubi and former CEO of Vimeo, discusses the innovative free streaming model and how it competes against giants like Netflix. With a vast library of nostalgic and diverse content, Tubi caters to cord-cutters seeking affordable options. Sud emphasizes Tubi's ability to elevate unique voices and support emerging filmmakers. The conversation highlights the challenges of diversity in tech leadership while exploring the platform's commitment to inclusivity and its unique approach to audience engagement in a changing media landscape.
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Swisher's "Dicks" Anecdote
- Kara Swisher recounts her experience calling out Twitter's all-male, non-diverse board.
- She highlighted the irony of a homogenous board leading a diverse platform, especially given the company's struggles.
Tubi's Free Streaming Model
- Anjali Sud highlights Tubi's unique position in the streaming landscape, offering free access to a vast content library.
- She notes viewers' growing fatigue with subscription models and Tubi's focus on diverse storytelling.
Tubi's "Bargain Basement" Content
- Tubi's large content library, including older shows and movies, is often seen as "bargain basement."
- Sud argues that this vast catalog caters to diverse tastes and nostalgia, which are valuable to viewers.