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12min chapter
Why Tubi CEO Anjali Sud Says Free Is the Future of Streaming
On with Kara Swisher
Innovative Content Strategies at Tubi
This chapter explores the release of 'The Thicket,' a unique Western featuring a non-binary character, and discusses Tubi's innovative approach to content creation targeting niche audiences. The conversation covers marketing strategies, audience engagement, and the differences between free ad-supported streaming versus subscription models. Tubi's focus on sustainable growth and collaboration with platforms like The Blacklist emphasizes their commitment to diverse storytelling and empowering unique voices in Hollywood.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode