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Scott Keogh of Scout discusses the opportunity of starting a new automaker, focusing on SUVs and EVs. The chapter delves into strategic decisions for US market entry, emphasizing community connection and unique design elements. The podcast also explores cohesive infotainment design, battery considerations for off-road vehicles, and Scout's mechanical renaissance with rugged electric vehicles. Lastly, it touches on investor options and challenges in the dynamic EV landscape.
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Quick takeaways
- Scout aims to revive American brands by offering connection-focused EVs with traditional features like bench seats and tailgating.
- Maintaining independence within Volkswagen Group allows Scout to explore strategic partnerships, potential IPOs, and investment opportunities.
Deep dives
Revisiting Iconic American Brands and Their Place in the Market
Exploring the potential of iconic American brands such as Scout in the automotive industry, Scott Keogh, the former president of Audi North America and CEO of Scout, details the strategic decision to resurrect the American icon to compete in the profitable pickup truck and rugged SUV segments. Backed by the Volkswagen Group, the move aims to leverage the resurgence of EVs to tap into these profit pools and establish a strong presence in North America.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode