Exploring the significance of designing a seamless user interface that embodies a brand's identity in automotive infotainment systems, highlighting challenges and strategies in creating a cohesive ecosystem across different platforms.
Though the flood of EV startups may have receded, the Volkswagen-backed Scout electric truck and SUV startup is as bullish about the opportunity to start a new automaker as ever. Scout CEO Scott Keogh joins the show to explain the opportunity Scout is pursuing, and how the firm plans to stand out in a competitive EV market and rebuild an iconic American brand.