Exploring the establishment of a new independent company within the Volkswagen Group to penetrate the US market with electric vehicles, focusing on tailored product development and avoiding legacy issues. Emphasis on community connection through design elements like bench seats and tailgating, aiming to offer a unique alternative to existing EVs. Discussion on future production plans, brand positioning, and catering to the growing segment of consumers seeking distinctive vehicles in the US automotive industry.
Though the flood of EV startups may have receded, the Volkswagen-backed Scout electric truck and SUV startup is as bullish about the opportunity to start a new automaker as ever. Scout CEO Scott Keogh joins the show to explain the opportunity Scout is pursuing, and how the firm plans to stand out in a competitive EV market and rebuild an iconic American brand.