Strategic Decisions for US Market Entry

Exploring the establishment of a new independent company within the Volkswagen Group to penetrate the US market with electric vehicles, focusing on tailored product development and avoiding legacy issues. Emphasis on community connection through design elements like bench seats and tailgating, aiming to offer a unique alternative to existing EVs. Discussion on future production plans, brand positioning, and catering to the growing segment of consumers seeking distinctive vehicles in the US automotive industry.