Former president of Audi North America discusses the strategic decision to bring back the Scout brand backed by Volkswagen, focusing on SUVs, EVs, and leveraging the Navistar acquisition for market expansion in the U.S.
Though the flood of EV startups may have receded, the Volkswagen-backed Scout electric truck and SUV startup is as bullish about the opportunity to start a new automaker as ever. Scout CEO Scott Keogh joins the show to explain the opportunity Scout is pursuing, and how the firm plans to stand out in a competitive EV market and rebuild an iconic American brand.