The Interview

Pieter Engelbrecht, CEO of Shoprite: We have a purpose to help people survive

Aug 10, 2025
Pieter Engelbrecht, the CEO of Shoprite Holdings and leader of South Africa’s largest supermarket group, shares insights on the crucial role his company plays in providing affordable food to those in need. He emphasizes the importance of data-driven strategies, community support, and the challenges of youth unemployment in South Africa. Engelbrecht discusses how Shoprite aims to adapt to shifting consumer preferences and the impact of the pandemic on retail delivery. His commitment to social responsibility shines through as he highlights opportunities for growth despite economic hurdles.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Purpose-Driven Affordability

  • Pieter Engelbrecht frames ShopRite as an institution focused on helping people survive.
  • He emphasizes selling essential items at very low prices to support low-income consumers.
INSIGHT

African Expansion Hindered By Macro Risk

  • ShopRite expanded into 16–17 African countries but retreated after hyperinflation and rapid currency devaluation.
  • Pieter Engelbrecht says these macro pressures forced refocus and major reinvestment in South Africa.
INSIGHT

Data-Driven Loyalty Power

  • ShopRite's Extra Savings loyalty program has 34 million members that build rich customer intelligence.
  • Pieter Engelbrecht says they now base decisions on factual data rather than gut feeling.
Get the Snipd Podcast app to discover more snips from this episode
Get the app