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Pieter Engelbrecht, CEO of Shoprite: We have a purpose to help people survive

The Interview

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Retail Resilience in South Africa

This chapter examines the evolution of a major retail company in Africa, highlighting its strategic adaptation to economic challenges while expanding its presence in South Africa. It showcases the success of data-driven marketing strategies and the commitment to affordability amidst rising global food costs and local food insecurity. Furthermore, the conversation reflects on the retailer's role in addressing social issues and navigating economic inefficiencies, underscoring its significance beyond just profit-making.

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