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Pieter Engelbrecht
CEO of Shoprite, South Africa's biggest private employer. He discusses ShopRite's customer loyalty program and the state of retail in South Africa.
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Aug 4, 2025
• 26min
What South African retailer Shoprite tells us about growth
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Pieter Engelbrecht, CEO of Shoprite and South Africa's largest private employer, shares insights on the supermarket's success driven by customer loyalty. He discusses the retail landscape's challenges, particularly around food security and innovative strategies to address them. The conversation also touches on South Africa's economic future and youth unemployment, exploring how these factors influence market dynamics. Additionally, the potential shifts in trade relationships and cultural trends related to consumer behavior are highlighted.
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