Perpetual Traffic Meta’s Andromeda Update: Are You Still Using Outdated Meta Ad Strategies?
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Aug 15, 2025 John Moran, a digital advertising expert known for his innovative strategies, dives deep into Meta's Andromeda update. He reveals that outdated ad strategies are no longer effective and emphasizes the importance of creative diversification for high ROAS. John introduces the Fishbone Effect, a unique method targeting diverse audiences within a single campaign. Learn how to adapt to shifting ad landscapes, optimize performance, and pivot when campaigns falter—all while achieving impressive results through fresh, diverse content!
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Creative Dictates Performance
- Meta's Andromeda (Advantage+ Sales) fundamentally changes ad strategy by letting AI decide placements and audiences.
- Creative diversity now dictates performance more than traditional targeting choices.
Deploy Many Creative Types
- Do deploy many different creative types (they tested 8–10 categories) inside one campaign and ad set to let Meta optimize.
- Use simple phone-shot edits (CapCut/iPhone) rather than overproduced videos to iterate faster.
From One Stock Creative To Diverse Feeds
- John recalled old Facebook ad patterns like the ubiquitous 30-year-old brunette creative that everyone used.
- He contrasted that to today's AI-driven changes which make creative variety essential.