Navigating Performance Max for Digital Product Ads

This chapter explores effective advertising strategies for digital products, emphasizing the use of performance marketing tools like Performance Max to acquire new customers. It highlights the significance of targeted tactics for improved conversion rates and the necessity of adapting marketing strategies in response to evolving platform updates.

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Your Playbook for Black Friday & Cyber Monday Creative that Converts

Sign up here: https://www.tiereleven.com/Bfcm

Get your Beauty Brand’s creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you’ll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we’ll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You’ll learn:

Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.
Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.
Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.
Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.

Meta’s Andromeda updates have made most ad strategies obsolete. We can help you update your ad strategy using AI and creative diversification for a high ROAS.

Talk to us: https://www.tiereleven.com/apply

In today’s episode, we take you to our Ad Lab live event, where we discussed Meta's Andromeda update in detail and how it's changing the digital advertising landscape. Our guest, John Moran, has been testing and deploying strategies to match the new updates, achieving incredible results.

We explore how focusing on creative diversification can break through tough competitive markets, even when business performance isn’t where it needs to be. John also shares the Fishbone Effect—a creative strategy that targets diverse audiences with various creative elements within the same campaign.

You’ll understand why your creative strategy is everything when it comes to scaling your Meta ads. We’ll also cover key strategies that can help you scale your campaigns despite the ongoing Andromeda updates.

In This Episode:

- Meta Andromeda update & testing strategies

- Content diversification strategy: 10 different ad types explained

- Results from one campaign, one ad set structure with Andromeda

- The Fishbone Effect: How Meta distributes ad spend

- When to pause high-spend, low-converting ads

- Performance max with CAPI imports results

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https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

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