John Moran
Media-buying and data expert from Tier 11 who discusses attribution pitfalls (especially with Triple Whale), creative diversification, and practical case studies for improving ad performance.
Best podcasts with John Moran
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Aug 15, 2025 • 32min
Meta’s Andromeda Update: Are You Still Using Outdated Meta Ad Strategies?
John Moran, a digital advertising expert known for his innovative strategies, dives deep into Meta's Andromeda update. He reveals that outdated ad strategies are no longer effective and emphasizes the importance of creative diversification for high ROAS. John introduces the Fishbone Effect, a unique method targeting diverse audiences within a single campaign. Learn how to adapt to shifting ad landscapes, optimize performance, and pivot when campaigns falter—all while achieving impressive results through fresh, diverse content!
Oct 17, 2025 • 53min
3 Mind-Boggling Ways Triple Whale Is Screwing Your Business
In this conversation, John Moran, a media-buying and data expert from Tier 11, dives into the pitfalls of relying on Triple Whale for ad attribution. He reveals that these platforms can misreport up to 30% of revenue. John shares case studies highlighting how clients improved ad performance by switching their tracking methods. Plus, he discusses creative diversification strategies, the importance of backend metrics, and tips for effectively lowering CPA. Get ready to challenge your attribution models for better business results!
