CEO School cover image

CEO School

241. The 4 Elements You Need To Build a Bulletproof PR Plan with Billion-Dollar Founder Suneera Madhani

May 15, 2023
Billion-Dollar Founder Suneera Madhani shares tips on building a bulletproof PR plan using earned, shared, owned, and paid media. Highlights include pitching effectively, creating original content, and leveraging timing for maximum impact. Explore the importance of third-party validation, thought leadership, and strategic content creation in marketing strategy.
25:57

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Utilize earned, shared, owned, and paid media for a comprehensive PR strategy.
  • Establish brand credibility by consistently producing relevant content on owned media platforms.

Deep dives

Building a Dream PR List

In this podcast episode, the speaker emphasizes the importance of creating a dream PR list to enhance media relationships. The focus is on targeting various platforms such as podcasts, shows, blogs, and social media for exposure. By categorizing the list into tiers, from top-tier choices to others, the strategy aims to cover a wide range of media outlets to maximize visibility and brand recognition.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode