CEO School
241. The 4 Elements You Need To Build a Bulletproof PR Plan with Billion-Dollar Founder Suneera Madhani
May 15, 2023
Billion-Dollar Founder Suneera Madhani shares tips on building a bulletproof PR plan using earned, shared, owned, and paid media. Highlights include pitching effectively, creating original content, and leveraging timing for maximum impact. Explore the importance of third-party validation, thought leadership, and strategic content creation in marketing strategy.
25:57
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Quick takeaways
- Utilize earned, shared, owned, and paid media for a comprehensive PR strategy.
- Establish brand credibility by consistently producing relevant content on owned media platforms.
Deep dives
Building a Dream PR List
In this podcast episode, the speaker emphasizes the importance of creating a dream PR list to enhance media relationships. The focus is on targeting various platforms such as podcasts, shows, blogs, and social media for exposure. By categorizing the list into tiers, from top-tier choices to others, the strategy aims to cover a wide range of media outlets to maximize visibility and brand recognition.
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