241. The 4 Elements You Need To Build a Bulletproof PR Plan with Billion-Dollar Founder Suneera Madhani
May 15, 2023
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Billion-Dollar Founder Suneera Madhani shares tips on building a bulletproof PR plan using earned, shared, owned, and paid media. Highlights include pitching effectively, creating original content, and leveraging timing for maximum impact. Explore the importance of third-party validation, thought leadership, and strategic content creation in marketing strategy.
Utilize earned, shared, owned, and paid media for a comprehensive PR strategy.
Establish brand credibility by consistently producing relevant content on owned media platforms.
Deep dives
Building a Dream PR List
In this podcast episode, the speaker emphasizes the importance of creating a dream PR list to enhance media relationships. The focus is on targeting various platforms such as podcasts, shows, blogs, and social media for exposure. By categorizing the list into tiers, from top-tier choices to others, the strategy aims to cover a wide range of media outlets to maximize visibility and brand recognition.
Utilizing Own Media for Brand Authority
The podcast highlights the significance of leveraging own media, including blogs, podcasts, and thought leadership articles, to establish brand authority and credibility. By consistently producing relevant content aligned with customers' interests and pain points, entrepreneurs can position themselves as industry thought leaders. The advice encourages starting with manageable content creation frequency and expanding over time to build a robust own media strategy.
Importance of Shared Media and Strategic Pitching
Shared media, particularly through social platforms, is advocated as a valuable tool for enhancing brand exposure. The speaker stresses the importance of pitching oneself effectively for opportunities, focusing on showcasing expertise and relevancy to the platform or brand. By understanding the 'what's in it for them' perspective, entrepreneurs can tailor their pitches to meet the needs of the receiving party, increasing the likelihood of acceptance and collaboration for shared media opportunities.
This week on CEO School, Suneera reveals the four key elements you need to build a bulletproof plan in the different types of media: earned, shared, owned, and paid. She also shares her top tips on leveraging these channels for maximum impact, including creating original content for owned media, pitching yourself effectively, and building strong relationships with journalists. Plus, she reveals the importance of timing and relevancy when using shared and paid media to get your message out there. In this episode: -Generating Exposure -Third-party Validation Through Earned Media -Publishing Your Own Content to Establish Yourself as a Thought Leader -The Significance of Relevancy and Timing When Using Shared and Paid Media -Knowing When, Where, and How to Promote Your Brand Connect with Suneera: https://www.instagram.com/suneeramadhani/ Connect with CEO School: https://www.instagram.com/ceoschool/ THE MILLIONAIRE MONEY MINDSET FREE MASTERCLASS Nothing bad happens when women make more money. Quite the opposite. Sign up for The FREE Millionaire Money Mindset Masterclass and learn the money mindset that took Suneera from starting entrepreneur to a 9-figure founder, and that will set YOU up for success to tackle the steps you need to take to get to 7 figures. Join Suneera May 22nd, 12pm ET and May 23rd, 8pm ET: https://theceoschool.co/masterclass-sign-up-2023